Who is Alejandra?

Alejandra Rivas is the heart and founder behind Eterna Care Solutions LLC, a private concierge service for families navigating the complex and emotional journey of aging, decline, and end-of-life care. With years of hands-on experience as a Certified Nurse Assistant, Medication Technician, and trained End-of-Life Doula, Alejandra brings both clinical skills and soulful presence to her work.

Driven by a calling to serve with compassion, clarity, and reverence, Alejandra has developed her signature approach—the ETERNA METHOD™—a personalized care framework that blends professional oversight with deep emotional and spiritual support. She specializes in helping families make confident decisions, preserve legacy, and experience peace of mind during one of life’s most challenging transitions.

Known for her intuitive presence, calm demeanor, and ability to lead families through crises with grace, Alejandra is more than a caregiver; she is a care strategist and advocate, committed to making sure no one walks the path of home care alone.

When she’s not working closely with families, Alejandra is expanding her expertise in aging, exploring legacy work, and continuously refining her methods to offer the highest level of support in the private care industry.

"Caring for others isn’t just what I do it’s who I am. I believe that aging should be filled with dignity, comfort, and purpose, and I’ve dedicated my life to making that a reality for the seniors and families I serve. This journey is personal to me, and I bring my heart, expertise, and unwavering commitment to every family I support." -Alejandra